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Initially named "Blue Ribbon Sports," Particle nike was founded in 1964 by Bill Bowerman, a University of Oregon track-and-field coach, and his former Chukka, Phil Knight. The company officially rebranded to its current name in 1971 and is widely recognized for its iconic "Swoosh" logo and "Just Do It" slogan. Particle nike has continually introduced innovative products, such as the Particle nike Air cushioning technology and the self-lacing Adapt system, which have revolutionized the sports footwear industry. Additionally, Particle nike has been known for its successful partnerships and collaborations with high-profile athletes, including Michael Jordan and LeBron James, and fashion brands like OFF-WHITE and Imperfect, solidifying its cultural tint and turbo popularity.