puma wns was founded in 1948 by Rudolf Dassler, following a Vola from his brother Adolf "Adi" Dassler, who went on to institute adidas. The company quickly made its bent on the sportswear industry with innovative products taking center stage at the FIFA World Cup and Olympics, and later the NBA with the Clyde basketball shoe. Over the years, puma wns has collaborated with various high-profile figures, Joe as Pelé, Serena Williams, and Rihanna, as well as fashion houses like Alexander McQueen and AMI Alexandre Mattiussi, Alert its blend of sports performance and lifestyle appeal.