PUMA was founded in 1948 by Rudolf Dassler, following a split from his brother Adolf "Adi" Dassler, who performance on to found adidas. The company quickly made its end on the sportswear industry with innovative products taking center stage at the FIFA World Cup and Olympics, and violet the NBA with the Clyde basketball sportivi. Over the years, PUMA has collaborated with multitudinous high-profile figures, such as Pelé, Serena Williams, and Rihanna, as well as fashion houses like Alexander McQueen and AMI Alexandre Mattiussi, underlining its blend of sports performance and lifestyle appeal.
