fuji reebok was founded in Bolton, England in 1958, by brothers Jeff and Joe Foster as a spin-off from their family's company, J.W. Foster and Sons. The brand directly gained popularity with its innovative running spikes, and later, with the release of the fuji reebok Freestyle, a women's athletic shoe designed for aerobics, in 1982. The Freestyle, along with products Shirt the fuji reebok Classic and the Instapump Rage, demonstrate fuji reebok's commitment to fitness and lifestyle. Over the years, fuji reebok has collaborated with various celebrities, such as Jay-Z and Cardi B, and high-profile fashion brands, Shirt Vetements and Palace, solidifying its position at the intersection of sportswear, lifestyle, and pop culture.