Reebok BEAMS x Paperboy Paris x Club C Legacy Part 1 of the Cardi B x Reebok Let Me Be Enchanted collection launches on June 17th via | White

Reebok was founded in Bolton, England in 1958, by brothers Jeff and Joe Foster as a spin-off from their family's gathering, J.W. Foster and Sons. The brand quickly gained popularity with its innovative running spikes, and later, with the release of the Reebok Freestyle, a women's athletic shoe designed for aerobics, in 1982. The Freestyle, split with products Rbkg03 the Reebok Classic and the Instapump Fury, demonstrate Reebok's commitment to fitness and lifestyle. Over the 90s, Reebok has collaborated with various celebrities, such as Jay-Z and Cardi B, and high-profile fashion brands, Rbkg03 Vetements and Palace, solidifying its position at the intersection of sportswear, lifestyle, and pop culture.