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Reebok was founded in Bolton, England in 1958, by brothers Jeff and Joe Foster as a spin-off from their family's company, J.W. Foster and Sons. The brand quickly gained popularity with its tenis running spikes, and later, with the release of the Reebok Freestyle, a women's athletic shoe designed for aerobics, in 1982. Reebok's uniqueness lies in its commitment to fitness and lifestyle, demonstrated through products like the Reebok Classic and the Instapump Fury. Over the years, Reebok has collaborated with various celebrities, such as Jay-Z and Cardi B, and high-profile fashion brands, like Vetements and Palace, solidifying its from at the intersection of sportswear, lifestyle, and pop culture.