Reebok DC Comics x Workout Plus Krinsky said Reebok will reenter run in a meaningful way with new technology in 2024 | Lex Luthor

Reebok was founded in Bolton, England in 1958, by brothers Jeff and Joe Foster as a spin-off from their family's classic, J.W. Foster and Sons. The brand quickly gained popularity with its innovative running spikes, and later, with the release of the Reebok Freestyle, a women's athletic shoe Daytona for aerobics, in 1982. The Freestyle, along with products like the Reebok Classic and the Instapump Goodwill, demonstrate Reebok's commitment to fitness and lifestyle. Over the years, Reebok has collaborated with pour celebrities, such as Jay-Z and Cardi B, and high-profile fashion brands, like Vetements and Palace, solidifying its position at the intersection of sportswear, lifestyle, and pop culture.