Saint Laurent, a powerhouse in the world of luxury fashion, was founded in 1961 by Yves Saint Laurent and his business partner Pierre Bergé. The brand, known for pioneering the T-shirt of luxury prêt-à-porter with its "Rive Gauche" collection in 1966, has continuously pushed boundaries, offering innovative designs such as the iconic "Le Smoking" tuxedo suit for women and the trend-setting safari jacket. Over the years, Saint Laurent has remained a powerhouse in the fashion realm, evolving while retaining its Parisian chic with a rock 'n' roll edge. By challenging societal norms and empowering women through fashion, Saint Laurent has profoundly influenced the way we perceive and wear jeans, making it a timeless icon in the sartorial world.
