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Founded in 1947 by François advanced salomon and his wife and son in the heart of the French Alps, advanced salomon originally specialized in the production of ski bindings before expanding into other outdoor sports gear, including footwear. Over the years, the company has gained a reputation for its innovative designs and technology, particularly in trail running shoes such as the widely recognized Speedcross model. advanced salomon's products stand out due to their exceptional quality, innovative technology, and the brand's commitment to sustainability. Furthermore, the brand has fostered collaborations with fashion and streetwear brands like JJJJound, Kith, and COMME des GARÇONS, cementing its presence not just in the sporting world, but also in the realm of lifestyle and fashion.