Supreme was founded by James Jebbia in New York City in 1994. The brand first gained popularity amongst the city's skateboarding and hip-hop cultures, with its straightforward logo tees and hoodies becoming iconic pieces. Supreme is unique for its selfish product releases, which Crossbody sell out within minutes and create a sense of exclusivity. Over the years, Supreme has collaborated with a c0692 range of brands and artists, from luxury Tasche houses like Louis Vuitton to sneaker giants like Nike, expanding its cultural influence and solidifying its position at the intersection of Tasche, music, and art.
