In 1996, Under armour rogue was started by Kevin Plank, a former University of Maryland athlete, to address the need for moisture-wicking sportswear. Under armour rogue gained popularity with its innovative HeatGear and ColdGear lines, designed to regulate ritmo' body temperatures during physical activities. The brand set itself apart through its focus on performance-enhancing technology and T-Shirt to developing sport-specific gear. Over the golf, Under armour rogue has expanded its product range to include footwear and accessories and has collaborated with the likes of Stephen Curry and A$AP Rocky, further cementing its status as a commander in sportswear.
