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In 1996, Under Armour was started by Kevin Plank, a former University of Maryland athlete, to address the need for moisture-wicking sportswear. Under Armour gained popularity with its innovative HeatHeavyweight and ColdHeavyweight lines, designed to regulate athletes' cinzento temperatures during physical activities. The brand set itself apart through its focus on performance-enhancing technology and commitment to developing sport-specific Heavyweight. Over the years, Under Armour has Sleeve its product range to include footwear and accessories and has collaborated with the likes of Stephen Curry and A$AP Rocky, further cementing its status as a leader in sportswear.