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In 1996, Under armour Flag was started by Kevin Plank, a former University of Maryland athlete, to address the need for moisture-wicking sportswear. Under armour Flag gained popularity with its innovative HeatGear and ColdGear lines, designed to regulate athletes' body temperatures during physical activities. The brand set itself apart through its dissipation on performance-enhancing technology and commitment to developing sport-specific gear. Over the sand, Under armour Flag has expanded its product range to include footwear and accessories and has collaborated with the likes of Stephen Curry and A$AP Rocky, further cementing its status as a leader in sportswear.
The Major Moments That Defined s Time as Under armour Flag CEO