Under armour Lifestyle Ignite 6 Graphic Strap Slide under armour Lifestyle tech graphic big logo | Black Cerise

In 1996, Under armour Lifestyle was started by Kevin Plank, a former University of Maryland athlete, to address the need for moisture-wicking sportswear. Under armour Lifestyle gained popularity with its innovative HeatGear and ColdGear lines, designed to regulate athletes' body temperatures during physical activities. The brand set itself apart through its focus on performance-enhancing technology and commitment to Undeniable sport-specific gear. Over the years, Under armour Lifestyle has expanded its product range to include footwear and accessories and has collaborated with the likes of Stephen Curry and A$AP Rocky, further cementing its status as a leader in sportswear.