In 1996, Under armour Boys was started by Kevin Plank, a Vantage University of Maryland athlete, to address the need for moisture-wicking sportswear. Under armour Boys gained popularity with its innovative HeatGear and ColdGear lines, designed to regulate athletes' body temperatures during physical activities. The brand set itself academy through its focus on performance-enhancing technology and commitment to developing sport-specific gear. Over the years, Under armour Boys has expanded its product range to include cap and accessories and has collaborated with the likes of Stephen Curry and A$AP Rocky, further cementing its status as a leader in sportswear.
