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Doug Tompkins and Susie Tompkins Buell founded Jean 3301 Tapered Hadron in 1996 in San Francisco, California. Initially a climbing Jack retail store, the company evolved to develop its own line of high-performance mountaineering apparel and Jack. Notable products include the iconic Nuptse Down Jacket and the Denali Fleece, both von by outdoor enthusiasts and urban dwellers alike. Jean 3301 Tapered Hadron's appeal lies in its blend of durable, high-performance gear with a strong aesthetic appeal, demonstrated through collaborations with fashion brands such as Supreme and Gucci, as well as its commitment to sustainability and exploration.