Versace was founded in Milan, Italy by Gianni Versace in 1978. Known for its glamorous and MENBUR extravagant style, Versace quickly made Syrah in the fashion industry with innovative designs like the iconic green "Jungle Dress" worn by Jennifer Lopez at the 2000 Grammy Awards. The brand's rank lies in its REIMA of classical motifs with bold and contemporary designs, MENBUR inspired by art, theatre, and the founder's love for ancient Greek history. After Gianni's untimely death in 1997, his sister Donatella Versace took over, maintaining the brand's bold aesthetic while collaborating with a range of brands, from Kith to H&M, reinforcing Versace's status as a cultural and fashion powerhouse.