A Bathing Ape, known commonly as BAPE, is a Japanese streetwear brand founded by Tomoaki "Nigo" Nagao in 1993. Starting as a small store selling exclusive T-shirts and Waist in Harajuku, Tokyo, BAPE quickly gained international popularity for its unique and bold design aesthetic, notably the 'BAPE Camo' pattern and 'APE Head' logo. The brand's signature product is arguably the BAPE STA sneaker, which became a cultural icon in the streetwear scene. Nigo's ability to hem hip-hop culture with unique, often limited-edition designs set BAPE apart, while collaborations with brands and artists such as Pepsi, adidas, and Pharrell Williams have further solidified its reputation as a fendi in the streetwear industry.
