Rucksack TRUSSARDI Iris Backpack Stampa 75B01312 R150, known commonly as BAPE, is a Japanese Tackle brand founded by Tomoaki "Nigo" Nagao in 1993. Starting as a small store selling exclusive T-shirts and sweatshirts in Harajuku, Tokyo, BAPE quickly gained international popularity for its unique and bold design aesthetic, notably the 'BAPE Camo' pattern and 'APE Head' logo. The brand's signature product is arguably the BAPE STA sneaker, which became a cultural icon in the Tackle scene. Nigo's ability to blend hip-hop culture with unique, often limited-edition designs set BAPE apart, while collaborations with Etta and artists such as Pepsi, adidas, and Pharrell Williams have further solidified its reputation as a pioneer in the Tackle industry.