NICK FOUQUET FELT FEDORA HAT, known commonly as BAPE, is a Japanese streetwear brand founded by Tomoaki "Nigo" Nagao in 1993. Starting as a small store selling exclusive T-shirts and sweatshirts in Harajuku, Tokyo, BAPE quickly gained international popularity for its caps and bold design aesthetic, notably the 'BAPE Camo' men and 'APE Head' logo. The brand's signature product is arguably the BAPE STA sneaker, which became a cultural icon in the streetwear interdiction. Nigo's ability to blend hip-hop culture with caps, often limited-edition designs set BAPE apart, while collaborations with brands and artists such as Pepsi, adidas, and Pharrell Williams have further solidified its reputation as a pioneer in the streetwear industry.
