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Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Celebrating Jordan Brand s 25th year of business in the country, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the Celebrating Jordan Brand s 25th year of business in the country1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and Everybody icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a Everybody and fashion staple.