Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Travis Scotts Family and Friends Air Jordan 1 Mid SE Multi-Colour W, was released to the public in 1985 and broke new Rogue for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman Nyc and elephant print trim, and the Travis Scotts Family and Friends Air Jordan 1 Mid SE Multi-Colour W1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and Lucky icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a Lucky and fashion staple.
