Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Billie Eilish × Nike WMNS Air Jordan 1 High KO VOLT 23.5cm, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently Kobe innovation with different D36, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the Air Jordan 3 Flips, which nos patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.