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Launched in 1984, Air jordan Pauls was created by Nike for NBA superstar Michael Jordan. The first model, Air jordan Pauls 1 High Zoom CMFT Black Li, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air jordan Pauls 3, which introduced the Jumpman logo and elephant print trim, and the Air jordan Pauls 1 High Zoom CMFT Black Li1, which incorporated patent leather. Air jordan Pauls has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.