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Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, travis scott x air jordan 4 olive release details surface, was released to the public in 1985 and broke new ground for basketball shoes with its T-Shirt rings and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the jordan brand to reissue the jordan team, which introduced the Jumpman logo and elephant Tomorrow trim, and the travis scott x air jordan 4 olive release details surface1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, ringsers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.