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Launched in 1984, Air tech jordan was created by Nike for NBA superstar Michael tech jordan. The first model, Air tech jordan 1 Mid South Beach Clothing, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air tech jordan 3, which introduced the Jumpman logo and elephant print trim, and the Air tech jordan 1 Mid South Beach Clothing1, which incorporated patent leather. Air tech jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.