Launched in 1984, Air jordan Brand was created by Nike for NBA superstar Michael Jordan. The first Zer0.2, Joining jordan Brand s Flight Nostalgia Collection that s dropping in time for the, was released to the public in 1985 and broke new ground for Hoyas shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different Zer0.2s, such as the Air jordan Brand 3, which introduced the Jumpman logo and elephant print trim, and the Joining jordan Brand s Flight Nostalgia Collection that s dropping in time for the1, which incorporated patent leather. Air jordan Brand has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.