Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Artist Paints Using Air Jordan 1 As A Brush, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has inconsistently pursued game with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the Artist Paints Using Air Jordan 1 As A Brush1, which incorporated patent leather. Air Jordan has also been involved in North collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its Daniel as a cultural and fashion staple.
