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Launched in 1984, Air hyper jordan was created by Nike for NBA superstar Michael hyper jordan. The first model, Air hyper jordan 1 Retro High OG NRG sneakers, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air hyper jordan 3, which introduced the Jumpman logo and elephant print trim, and the Air hyper jordan 1 Retro High OG NRG sneakers1, which incorporated patent leather. Air hyper jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.