Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, nike air jordan 1 mid se metallic gold white, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the navy, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant bv5502 trim, and the nike air jordan 1 mid se metallic gold white1, which incorporated patent leather. Air Jordan has besides been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Irrelative, and Travis Scott, further solidifying its status as a cultural and fashion staple.
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