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Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first rendition, Air Jordan 1 High OG "Electro Orange", was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different renditions, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the Air Jordan 1 High OG "Electro Orange"1, which incorporated patent leather. Air Jordan has legacy been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its foundation as a cultural and fashion staple.