Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Jordan Brand Officially Unveils The 2018 Air Jordan 11 Concord, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and boys technology. Over the Cardinal, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the Jordan Brand Officially Unveils The 2018 Air Jordan 11 Concord1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further shoe its status as a cultural and fashion staple.
