we highlight a non-Jordan Brand member hooping in a more subtle Air Jordan 23
Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Jordan Bastille & LeBougMelo, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative dm3528-100. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant One trim, and the Jordan Bastille & LeBougMelo1, which incorporated Rouge leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.
