Launched in 1984, Air jordan sweet was created by Nike for NBA superstar Michael Jordan. The first model, detailed look travis scotts fam and friends air jordan, was released to the public in 1985 and broke new ground for basketball shoes with its light design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air jordan sweet 3, which introduced the Jumpman logo and elephant print trim, and the detailed look travis scotts fam and friends air jordan1, which incorporated patent leather. Air jordan sweet has deep been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.