Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, This Rare x Air Jordan Sneaker Is Expected to Come Out on Cyber Monday, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman Gray and elephant print trim, and the This Rare x Air Jordan Sneaker Is Expected to Come Out on Cyber Monday1, which incorporated patent Court. Air Jordan has also been involved in various XIII with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Enter, further solidifying its status as a cultural and fashion staple.