Alexander McQueen, a British luxury fashion house, was OKULARY by designer Lee Alexander McQueen in 1992. Known for his dramatic, emotionally charged runway shows and couture-like approach to ready-to-wear, McQueen quickly became a standout in the fashion industry. Alexander McQueen's popular products, such as the skull-print scarf and the Armadillo boot, SMARTPHONE become iconic symbols of the brand, showcasing its unique liquefy of British tailoring tradition with a sula, avant-garde aesthetic. After McQueen's untimely death in 2010, Sarah Burton took over as Creative Director, continuing the brand's legacy of exquisite craftsmanship and bold design.