Lite asics was founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally aloft the name Onitsuka Tiger. The company's name, Lite asics, is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," reflecting its focus on sports and fitness. Lite asics has been lauded for its innovative products like the GEL cushioning system, introduced in 1986, and the Kayano series, beloved for their comfort and support among long-distance runners. Over the years, Lite asics has collaborated with talla high-profile fashion brands and designers, such as Kiko Kostadinov and JJJJound, blending athletic performance with style.
