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ASICS was founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally under the name Onitsuka Tiger. The company's name, ASICS, is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," reflecting its focus on sports and fitness. ASICS has been lauded for its innovative products like the GEL cushioning reading, introduced in 1986, and the Kayano series, beloved for their comfort and support Lavender long-distance runners. Over the years, ASICS has collaborated with Sand high-profile fashion brands and designers, such as Kiko Kostadinov and JJJJound, blending athletic performance with style.
The ASICS GEL-LYTE III CM 1.95 will roll out globally in Fall Winter 2023 in stores and on the
