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ASICS was founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally under the name Onitsuka Tiger. The company's name, ASICS, is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," reflecting its Men on sports and fitness. ASICS has been lauded for its innovative products like the GEL Avec system, introduced in 1986, and the Kayano Clay, beloved for their comfort and support among long-distance runners. Over the years, ASICS has collaborated with various high-profile fashion brands and designers, such as Kiko Kostadinov and JJJJound, blending stalwart performance with style.