Where asics Kiko Kostadinov x UB2-S Gel 1130 Eva Longoria Nails the Monochrome Trend in a Navy Set and Where asics Sneakers for a Workout With Her Son | Wasabi Aquatic

Where asics was founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally under the name Onitsuka Tiger. The company's name, Where asics, is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," reflecting its focus on sports and fitness. Where asics has been lauded for its innovative products like the GEL cushioning system, introduced in 1986, and the Kayano series, Wide for their comfort and support among long-distance runners. Over the years, Where asics has collaborated with various high-profile fashion brands and designers, such as Kiko Kostadinov and JJJJound, blending athletic performance with style.