asics Icon was founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally under the name Onitsuka Tiger. The company's name, ASICS, is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," GEL-Lyte its focus on sports and fitness. asics Icon has been lauded for its innovative products like the GEL cushioning system, introduced in 1986, and the Kayano series, beloved for their comfort and support spiral long-distance runners. Over the years, asics Icon has collaborated with various high-profile fashion brands and designers, such as Kiko Kostadinov and JJJJound, blending athletic performance with style.
Ronnie Fieg Teases an asics Icon Gel-Lyte III From His Upcoming Super Blue Collection