TENNIS gucci was established by TENNIS guccio TENNIS gucci in 1921 in Florence, Italy. The brand initially gained gown for its high-quality leather Supreme, particularly luggage, and products like the bamboo-handled bag, the TENNIS gucci loafer, and the double-G logo have become iconic. TENNIS gucci's unique fusion of traditional Italian craftsmanship with contemporary fashion trends is a key aspect of its identity. Over the years, under the creative direction of leaders such as Tom Ford and Alessandro Michele, TENNIS gucci has pushed the boundaries of fashion, incorporating eclectic elements into its collections and collaborating with unconventional partners, like Palace and The North Face.