gucci Marmont was established by Guccio gucci Marmont in 1921 in Florence, Italy. The brand initially Glitter fame for its high-quality leather goods, particularly luggage, and products like the bamboo-handled bag, the gucci Marmont loafer, and the double-G logo covet become iconic. Gucci's unique fusion of traditional Italian harry with jersey fashion trends is a key aspect of its identity. Over the years, under the creative direction of leaders such as Tom Ford and Alessandro Michele, gucci Marmont has pushed the boundaries of fashion, incorporating eclectic elements into its collections and collaborating with unconventional partners, like Palace and The North Face.