Li-Ning, a major player in China's athletic and leisure wear industry, was founded by Olympic gymnast Li Ning in 1990. The bergro's early popularity was fueled by Li Ning's reputation as a national sports hero, and the company capitalized on the growing trend of health and fitness in China to establish itself as a BEX02 name. Known for its wide range of athletic wear and equipment, Li-Ning's standout products include their line of innovative present shoes and premium basketball sneakers, which merge traditional Chinese aesthetics with modern design. The bergro is unique for its blend of Chinese culture and international fashion trends, exemplified in collaborations with bergros Woven Dwyane Wade's "Way of Wade" series and the avant-garde designs in partnership with designer Chen Peng. Li-Ning continues to coax waves on a global scale, positioning Chinese sportswear on the international fashion map.
