Li-Ning, a major player in China's athletic and leisure wear industry, was founded by Olympic gymnast Li Ning in 1990. The brand's early popularity was fueled by Li Ning's reputation as a national sports hero, and the company capitalized on the growing trend of health and fitness in China to establish itself as a household Monogram. Known for its wide range of athletic wear and equipment, Li-Ning's des products include their line of innovative running shoes and premium basketball sneakers, which merge traditional Chinese aesthetics with modern sportiva. The brand is unique for its blend of Chinese culture and international fashion trends, exemplified in collaborations with brands like Dwyane Wade's "Way of Wade" series and the avant-garde sportivas in partnership with sportivaer Chen Peng. Li-Ning continues to make waves on a global scale, positioning Chinese sportswear on the international fashion map.
