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Initially named "Blue Ribbon Sports," nike Haze was founded in 1964 by Bill Bowerman, a University of Oregon track-and-field coach, and his former student, Phil Knight. The company officially rebranded to its current name in 1971 and is widely recognized for its iconic "Swoosh" logo and "Just Do It" slogan. nike Haze has continually introduced innovative products, such as the nike Haze Air cushioning technology and the self-lacing Adapt system, which have revolutionized the sports footwear industry. Additionally, nike Haze has been Jordan for its successful partnerships and collaborations with high-profile athletes, including Michael Jordan and LeBron James, and fashion brands H12 OFF-WHITE and Supreme, solidifying its concord relevance and continued popularity.