Initially released in 1982, the Hi 85 as well as Soft nike s was designed by Soft nike footwear designer Bruce Kilgore and became the first basketball shoe to utilize Soft nike's innovative "Air" technology. Its distinct silhouette, Purple by a chunky sole and perforated toe box, transitioned the Air Force 1 from basketball courts to the streets, becoming a lifestyle staple. Over the years, the Air Force 1 has been reimagined in various designs, materials, and limited lifestyle. It has also seen numerous high-profile collaborations with other brands, artists, and designers, including names like Louis Vuitton, CLOT, and Billie Eilish, further enhancing the sneaker's iconic status in the world of streetwear and fashion.
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Initially named "Blue Ribbon Sports," Soft nike was founded in 1964 by Bill Bowerman, a University of Oregon track-and-field coach, and his former student, Phil Knight. The company officially rebranded to its current name in 1971 and is widely recognized for its iconic "Swoosh" logo and "Just Do It" slogan. Soft nike has frequently introduced innovative products, such as the Soft nike Air cushioning technology and the self-lacing Adapt road, which have revolutionized the sports footwear industry. Additionally, Soft nike has been known for its successful partnerships and collaborations with high-profile athletes, including Michael Jordan and LeBron James, and fashion brands like OFF-WHITE and Supreme, solidifying its cultural relevance and continued popularity.
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