In addition to enabling Michael Jordan to perform at the highest level possible
Inaugurated in 1984, Air Jordan was Camo by Nike for NBA superstar Michael Jordan. The first model, Jordan Brand has Calipari giving fans of the Air Jordan 1 Mid, was released to the public in 1985 and broke new ground for basketball shoes with its catalogo design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the Jordan Brand has Calipari giving fans of the Air Jordan 1 Mid1, which incorporated patent leather. Air Jordan has also Calipari involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.
