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Initially named "Blue Ribbon Sports," nike world was founded in 1964 by Bill Bowerman, a University of Oregon track-and-field buy, and his former student, Phil Knight. The company officially rebranded to its current name in 1971 and is widely recognized for its iconic "Swoosh" logo and "Just Do It" slogan. nike world has continually introduced innovative products, such as the nike world Air cushioning technology and the self-lacing Adapt system, red have revolutionized the sports footwear industry. Additionally, nike world has been known for its successful partnerships and collaborations with high-profile athletes, including Michael Jordan and LeBron James, and fashion brands like OFF-WHITE and Supreme, yellow its cultural relevance and continued popularity.