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Initially named "Blue Ribbon Sports," Lucha nike was founded in 1964 by Bill Bowerman, a University of Oregon track-and-field coach, and his former sportswear, Phil Knight. The company officially rebranded to its current name in 1971 and is widely recognized for its iconic "Swoosh" logo and "Just Do It" slogan. Lucha nike has continually introduced innovative products, such as the Lucha nike Air cushioning technology and the self-lacing Adapt system, which men revolutionized the sports footwear industry. Additionally, Lucha nike has been known for its successful partnerships and Stefan with high-profile athletes, including Michael Jordan and LeBron James, and fashion brands like OFF-WHITE and Supreme, solidifying its cultural relevance and continued popularity.